Posted by: Sarah Kemp | May 1, 2009


I commented on Marilyn’s blog post, “Secrects to Life” on April 30, 2009.

“Marilyn, I love that your mom still sends you the forward e-mails! My mom does too! I love this one though, and all of it is true! We should listen to our elders… I really liked #45. “Life isn’t tied with a bow, but it’s still a gift!~ SARAH”

Posted by: Sarah Kemp | April 30, 2009

Reply Comment

I commented back to Marilyn’s comment on my blog post, “One on One with Mrs. Jernigan” on April 30, 2009.

“I know, I agree… after everything that we have done, I can really tell that networking, even from blogging, is going to help us in the future!”

Posted by: Sarah Kemp | April 30, 2009

9/11 scare or Air Force One Publicity?


TIMES released two article that really stunned me… “So Why Does the Air Force One Need Publicity, Anyway?” Also, another article, “Jet Flyover in Manhattan Sets Off Panic”

The whole panic was a scare…by the United States Department of Defense. There were many reports of a low flying 747 with a F 16 jet flying behind it, circling the Statue of Liberty, and around lower Manhattan. The director of the White House military office, Louis Caldera, took the blame a few hours later… The airliner was a 747 that is called Air Force One when used by the president, and they were having a “photo op” with the President’s 747 flying in front of national land marks.

In the article Caldera’s statement to the TIMES:

“Last week, I approved a mission over New York. I take responsibility for that decision,” Caldera said. “While federal authorities took the proper steps to notify state and local authorities in New York and New Jersey, it’s clear that the mission created confusion and disruption. I apologize and take responsibility for any distress that flight caused.”

“When told of the flight, President Barack Obama was furious, a White House official said on the condition of anonymity to discuss private conversations”(TIME).

The PR photo opportunity with the President’s 747 caused much controversy in the White House and for NY, and NJ residents after buildings were evacuated and many precautions were taken in the cities, for fear of another attack.

I was so surprised by hearing this story after everything that we have learned in Intro to PR this semester… What a PR crisis form our government. This was a prime example of bad communication and how when you do not work with all aspects of your team then crisis is possible at all levels of expertise.

Here is a video taken by a pedestrian on the street… you can tell the panic and fear they were feeling…

Other Articles:

Washington Post

New York Times

Posted by: Sarah Kemp | April 30, 2009

Love vs. Hate

In my PR class today we did an interesting in class assignment called, “Punctuate This!” Our Professor handed out a letter that said this:

Dear Tom I want a man who knows what love is all about you are generous kind thoughtful people who are not like you admit to being useful and inferior you have ruined me for other men I yearn for you I have no feelings whatsoever when we’re apart I can be forever happy will you let me be yours Sheila

We were then told to put our own punctuation into the letter if we “hated Tom” or “loved Tom”… After the class had put in our own punctuation, we discussed out loud the completely different meanings that the letters had, just from the punctuation! It amazed me how much you could distort the meaning of something by simple punctuation, and really showed me the importance of a final product in PR. If you did not have the correct punctuation for what you meant, it could potentially have the meaning changed before publication… Main lesson, proof read and have someone else read it too!

Posted by: Sarah Kemp | April 29, 2009

New Thought on “Freshmen 15” + It’s Eco Friendly!

The New York Times put out an article about the a new idea that colleges in the Northeast have been trying recently… cutting out trays in cafeterias,  as simple as that. It was shown that this has helped cut down on the “freshmen 15”, the typical weight rumor that college students put on from the food. This was because students were only eating what they wanted and not everything they could fit on a tray.

I think that this was a great idea and more colleges should try to implement the idea. Our campus does not offer trays at any of our cafeterias, but there are big portions that they could cut down on. I do not know if this would be the only way, but a great start at healthy eating on college campuses!


Another GREAT aspect that was talked about in the article was the environmental impact that it had on campuses…

“As part of her senior honors thesis, Sarah Whateley, an environmental studies major, conducted a research project to demonstrate how much food was still wasted in the dining hall” (NYT).

“She asked students to scrape their leftovers into plastic bins over two days, yielding 330 pounds of food on a Sunday and 403 pounds on a Monday. The food services staff then illustrated that quantity by stacking the equivalent weight in boxes of rice in the entrance of the dining hall. “People were really surprised,” she said. “Entire sandwiches were being thrown out, and a whole slice of pizza” (NTY).

This could be great PR to talk about on college campuses during entry sessions!verticlewave

Check out the full article from NYT  HERE!

Posted by: Sarah Kemp | April 29, 2009


I commented on Ally’s blog post, “Why do PR Practitioners Get a Bad Reputation? on April 28, 2009.

Posted by: Sarah Kemp | April 27, 2009


I commented on Meghan’s  Blog post, “Dove & GOSSIP GIRLS Go Fresh” on April 27, 2009.


Read Full Story

Posted by: Sarah Kemp | April 24, 2009

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Replied to comment from Uninvoked‘s comment on my post, “Craig List Killer” on April 24, 2009.

Posted by: Sarah Kemp | April 23, 2009

News Release Quickie

In the world of Public Relations the subject of News Releases are frequent. In my Intro to Public Relations class we discussed the 13 parts of a news release. I have learned about news releases and the commonality and format for them, but have never had it explained it such a simple format, such as the 13 parts…

The 13 parts of a News Release that we discussed were…

  • Letterhead with address
    • usually at the top of the release
  • The words…”News Release”
    • this seems obvious, but it never hurts to be simple and explain everything!
  • “For Immediate Release” or “Embargo”
    • Immediate release meaning can put out as soon as received
    • Embargo means to not be put out until the embargo date indicated
    • Make sure you trust the journalist before sending a News Release with top secret information…the journalist are not legally bounded to not release it early.
  • Media Contact Information
  • Headline & Sub line
    • Usually bolded
  • Dateline
    • This is the city and state NOT the date
    • Larger cities only include city (ie- ATLANTA, NEW YORK CITY)
  • Lead
    • Contains the 5 W’s
      • Who, what, where, when and why and how
  • Quotations
    • Make sure the quote sounds reliable/personable
  • Body
    • AP Style
    • More detail, inverted pyramid
  • Page Slugs
    • Written to allow readers to know there is a next page…
    • ie:  -more-
  • Additional Contact Info
  • Boilerplate
  • End Sign
    • Shows the end of the News Release…
    • Many versions used:  -###-, -END-, -30-, or -XXX

Check out my professor, Barbara Nixon’s, slide show below on the 13 parts, so that News Releases come easier for you too!

Posted by: Sarah Kemp | April 23, 2009

All about TWITTER!

I could not believe it when in class we were talking about someone was hired to work at the 2009 Masters Tournament as a “Twinternship”. Which basically meant that the intern would be updating the golfers as much as they can through TWITTER! After using Twitter with in class assignments and for part of our grade, I could not believe someone would get paid to do so… but then I was continued to be shocked.

I was at a Phone-a-thon for my sorority, Phi Mu, and our National Headquarters were there, and I overheard one of the women say I just updated our collections on Twitter! I could not believe it, so I went up there and asked her if she was really making updates and she said “YES! Follow me!” So after this experience too, I was even more shocked with the expanding network of Twitters, until I read an e-mail from my Marketing professor about…

Twinternship’s with Pizza Huts Corporate Headquarters in Dallas Texas. The application for Pizza Hut states, that it is a 10-12 weeks, paid internship in Dallas, where you would be updating their social media platform and working with the PR and Marketing team! What a great way to really see how social media is changing the work field in our generation…


Follow them on Twitter…

@foundation1852 (Phi Mu Foundation)   @pizzahut (Pizza Hut)

Posted by: Sarah Kemp | April 22, 2009

Craig List Killer- disbelief

After reading this news article I was in disbelief of what it was about…

The popular Craigslist internet site was used in a murder, robbery and assault case with a Boston University Medical student. Philip Markoff is being charged with killing one and suspected of robbing and tying up another. And police have said there could be more victims, said the Associated Press on Tuesday, April 22.

I was in shock when I saw this article and how such a regular looking person, who was a medical student at a prestigious university, with a fiance, could be finding women to attack through websites that are so commonly used across the United States… I hope that he is brought to justice and there is some way that we can regulate all of the popular websites used for “services”… just because I have to, GIRLS BE SMART!

Surveillance Photos Displaying ‘Person of Interest’ in Julissa B

I commented on Mackenzie’s Blog post Need an idea for a Mother’s Day gift for your Mom? on April 21, 2009. 

“Thanks for the Mother’s Day tips, my Mom lives in New Jersey, so the neat boxes are a great idea!”

Posted by: Sarah Kemp | April 20, 2009

Chapter 14- News Releases, Media Alerts, & Pitch Letters

Chapter 14

In Chapter 14, I read about the importance of three social medias: News Releases, Media Alerts and Pitch Letters. I had heard of news releases, and had even wrote some before, but had never heard of the other ways to get media out in the field of public relations. The news release has been around since Ivy Lee in 1906, when used for the Pennsylvania Railroad and it still the most commonly used from of mass media, as discussed in our text.

A News Release, also known as a press release, is a simple document whose primary purpose is the transferring of information to mass media such as newspapers, radios, and magazines. Because news releases are so important to companies, and are sometimes the only source for a news outlet, I have pulled out a few tips for sending effective press releases…here a few of the tips I found most important from our text:

  • Don’t use generic words such as “the leading provider” or “word-class” to position your company.
  • Tell the news. Focus on how your announcement affects your industry and lead with that rather than overtly promoting your product or company.
  • Don’t describe products with phrases such as “unique” or “total solution.”
  • Use short, succinct headlines and subheads to highlight main points and pique interest.
  • Don’t use lame quotes. Write like someone is actually talking-eliminate the corporates that editors love to ignore.

Media alerts also known as media advisories. Public Relations staff will usually send memos to reporters or editors about a news conference that they could be interested in covering. These Media Alerts can keep good relations with the press and allow more communication before and after press conferences. They may be sent with an accompanying news release or by themselves, and the most common format for media alerts is short, bulleted items rather than long paragraphs.

A one-page advisory might contain the following elements:

  • a one-line headline
  • a brief paragraph outlining the story idea
  • some of journalism’s five W’s and H
  • a short paragraph telling the reporter who to contact for more information or to make arrangements

A Pitch Letter is a short letter or note to the editor that tires to grab their attention. A pitch letter is sometimes attached to a media kit and lets the editor know, in brief form, about the program. PR people also use pitches to ask editors to assign a reporter to a particular event, to pursue a feature angle on an issue or trend, or even to book a spokesperson on a forthcoming show.


I am glad that we covered these important media tools because they will play a large part in our potential future in the Public Relations field.

Notes from: Public Relations Stategies and Tactics (9th ed.) by D. Wilcox, G. Cameron.
Posted by: Sarah Kemp | April 20, 2009

Cute Dog on Letterman!

My co-worker showed me this cute dog on the Letterman show about “Stupid Dog Tricks”… Watch Baily play dead on command!!

Posted by: Sarah Kemp | April 19, 2009


My Sorority at Georgia Southern, Phi Mu, just recently held a phone-a-thon for Phi Mu Foundation and raised $62,200 to go to the foundation. The foundation supports educational opportunities, philanthropy, and fund raising for Phi Mu.

The Foundation raises funds to help meet the educational and leadership development needs of collegians and alumnae. More than 3,100 donors annually support the relevant work of our Foundation.

Phi Mu Foundation preserves our history of yesterday, provides grants and scholarships for educational and leadership development needs of today and prudently manages our donors contributions to provide for our members forever.



My sisters and I called our alumnae across the United States and asked them to pledge any amount to the Phi Mu Foundation. We were overwhelmingly surprised after just the first day, we were receiving thousands of dollars in pledges to our foundation! Not only did we beat our chapter’s personal goal of $50,000, we also beat Alabama’s Phi Mu chapters total from last years phone-a-thon! We are so proud of our efforts of our chapter and our alumnae across the U.S.! The money will go to great causes including out National philanthropy, The Children’s Miracle Network and great educational opportunities for Phi Mu’s.

Follow Phi Mu Foundation on Twitter… @Foundation1852

Posted by: Sarah Kemp | April 15, 2009

Top 10!

Top 10 I have learned in

*Intro Public Relations*

After a great class in Intro to Public Relations, I have put together a PowerPoint presentation of my final list of the top things that I had learned over the semester. Although it was hard to only pick 10, I think that I have compiled the list that was the most important to me for my future as a PR student. I had a great semester learning about PR and hope that others will be interested to learn more also!

Posted by: Sarah Kemp | April 15, 2009

48 Hours of Twitter

In my Intro to Public Relations class we have experimented using Twitter, the new and upcoming social network. We have used Twitter to help us follow Public Relation Professionals, communicate with our professor, Barbara Nixon, and for our own personal experience as well. The latest we have done with Twitter was a “48-hour Twitter experience.” We were to be actively involved on Twitter for 48 hours and see what changed or if we had a different experience this time around…

When I started my 48-hours of Twitter, it was all over the news. Many celebrities had started using Twitter, for example Ashton Kutcher, Oprah, Shaq, Ellen DeGeneres, and many more.  Ashton Kutcher was even in a face off with CNN for 1 million “followers” on their page.BC-On the Net-Twitter-First to Million It was a huge change from just the beginning of the semester when Twitter was just talked about in our class. I have to admit I was apprehensive to get back into Twitter at first, but this time around I really enjoyed the Twitter experience… What changed my mind in this 48-hour experience?

  • Signed up for Tweets to text to my phone…
    • SO easy to do under ‘settings’! It was fun to get updates all day, even though I don’t have internet on my phone to write back…I was still able to send updates to my own profile
  • Increased who I was following…
    • Allowed more followers for me!
    • More PR Professionals to get in the news with PR!
  • Followed PR Professionals & people that interested ME…
    • I found that I would check Twitter twice as often to see what my followers were up to and to get the latest news!

After 48-hours I feel that I have a different outlook on Twitter. Using it constant for the shorter amount of time made it less of a hassle to do all the time and I have found that I update and want to get on Twitter frequently! It was really neat following new PR Professionals too. Some that I would recommend following are… Michael Cherenson (@mcherenson). He is a member of Public Relations Society of America (PRSA) and also a PRSA chair. When I was following him he was in Dallas speaking with PRSA and local chapters in their community. He would give great links to things being discussed in PRSA on their blog such as crisis in PR and would put up opinions from himself and others about the situations.

Another PR Professional I enjoyed following was “PRtips”(@PRtips).  PRtips is the representative for the PR and marketing company Springboard. I liked the topics that were tweeted and would tweet about current events that the company was doing. It referenced a great blog for PR professionals, “Bad Pitch Blog“, that I liked looking at as well! Another great PR Professional to follow was Maria Olsson-Tyson (@prmaria). She is the owner of Global Media PR, so you can imagine the helpful insight that she has for public relation students. She updates frequently with helpful tips she has found and has a great sense of humor! Check out this from @dailycandy from Maria’s page…”Spreadtweet” which can make Twitter disguised as an Excel document… Twitter at work without your boss knowing!18oprah_span

I would still like to learn more about Twitter after my 48-hour experiment… I would like to know what “RT” means when it shows up on a Tweet. I was thinking return tweet…not sure. I also would like to learn more lingo because I sometimes felt out of the loop when seeing some short hand writings. Overall I think that I have gotten the full affect of Twitter and actually enjoy using it! I wish that I had intranet access on my phone to tweet 24/7, but maybe I can talk my parents into and say…It could help my grades. I’ll tweet about it!

Others I am following that I would suggest:

Follow me on Twitter… @skemp1 ! It is so easy your Grandma could learn!

TRY it Today 🙂twitter

Posted by: Sarah Kemp | April 15, 2009

PR… All About Options!

Glenn Selig is the President and CEO of SELIG Multimedia , Founder of PRNews Channel, and Founder of The Publicity Agency. Mr. Selig post question and answers on You Tube about Public Relations and his career… I thought it was great that the President of a major company could get on a You Tube broadcast and really talk about his career, showed his love for his job and the field of PR. I found the video, “Careers in Public Relations” an interesting perspective coming from a high executive and also great knowledge to a college student entering the field of PR…

Some of the things he talked about & advice:

  • So many options!
  • Different task and duties everyday…
  • Writing press releases, marketing campaigns, free publicity, advertising, positions companies in the media… broad spectrum!
  • Every Agency is different and provide different aspects…
  • Background in Journalism, PR, Marketing before you start job hunting…


“Be prepared to start at the bottom and work your way to the TOP!”

– Glenn Seilg

Posted by: Sarah Kemp | April 12, 2009

AP Style

In my Intro to PR class we went over the importance of Associated Press Style (AP). We learned the importance of AP Style and how it differs from a similar APA Style, also used in witting.ap_stylebook_cover


There are many guidelines to both formats and it was helpful to go over them in class besides trying to look through the whole manual. Our Professor posted on her blog, a great site that was a shorter version of the manual, that we got in class. It is important to know AP Style because many agencies that we will write for, or employers will expect that we know what is the correct format. AP is the world’s single largest news organization and everyday ,more than a billion people read, hear or see AP news, so it is common necessity we will need in the PR field!

Associated Press (AP) Style Guide – the basics

The Quick References is an overview of:

  1. Numbers
  2. Abbreviations
  3. Punctuation
  4. Titles

Some of the style that surprised me…

  • When abbreviating U.S. states: Ga., Mich., W.Va., etc…
  • Datelines: the city is in CAPITAL LETTERS
  • Do NOT use a common before a series…
  • Do NOT put a space between initials (D . J . Lewis= D.J. Lewis)
  • Put quotation marks around titles of books, lectures, songs, etc…


The Quick Reference is taken from The Associated Press Stylebook and Libel Manual, Sixth Trade Edition.

Posted by: Sarah Kemp | April 7, 2009

Chapter 11

Reaching a Multicultural and Diverse Audience

In Chapter 11, it discusses different types of audiences and different media and tactics to reach the different audiences. It also talks about different way used to reach out to them.audience.. The text book defines audiences as, “A complex intermingling of groups with diverse cultural, ethnic, religious, and economic attributes whose interest coincide at times and conflict at others” (p. 276)

In Public Relations, many people will generalize audiences into categories to make it easier for their campaigns to direct towards a certain generalization. Our Chapter discussed some generalizations that can be made about audiences today…

  • Diversity is the most significant aspect of the mass audience in the United States. Differences in geography, history and economy among regions of the sprawling country are striking.
  • Women are an important group because they make more than 80 percent of purchasing decisions.
  • Audiences are increasingly taking control of information streams. Audiences determine what content will be delivered to them as well as when and where. For example, the with use of cell phones, you can keep up to speed with real-time updates to game scores. With TiVO you are able to watch a television show when it is convenient for you!
  • Public Relations professionals recognize the importance of the youth market. Today’s youth market has over $350 billion of purchasing power.  The youth will 1/3 of their lives on line.
  • Health issues are most likely to interest the “baby boomer” generation.

Using Age Groups is another tactic used in PR in order to reach a variety of audiences. Although the demographics of the United States changes frequently, the ages markets are: youth & young adults, baby boomers, and seniors. I found it very interesting that the youth and young adult market is the largest market. The youth market is mostly identified as Generation Y (GY) or Generation X. Because of the electronic media and mass media that these generations use heavily, they have also be known as E-Generation.

The Fortino Group (Pittsburgh) projects that the Y Generation will spend 23 years online… WOW!

With all the information discussed in this chapter, it is obvious that knowing this information will help to further a PR practitioners career, because this will help you to be able to reach the audience you want to reach. With technology it is now possible to put audience members into groups and communicate best with them. Communication with your targeted audience is an essential aspect in Public Relations.


Notes from: Public Relations Stategies and Tactics (9th ed.) by D. Wilcox, G. Cameron.

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