Posted by: Sarah Kemp | April 30, 2009

Love vs. Hate

In my PR class today we did an interesting in class assignment called, “Punctuate This!” Our Professor handed out a letter that said this:

Dear Tom I want a man who knows what love is all about you are generous kind thoughtful people who are not like you admit to being useful and inferior you have ruined me for other men I yearn for you I have no feelings whatsoever when we’re apart I can be forever happy will you let me be yours Sheila

We were then told to put our own punctuation into the letter if we “hated Tom” or “loved Tom”… After the class had put in our own punctuation, we discussed out loud the completely different meanings that the letters had, just from the punctuation! It amazed me how much you could distort the meaning of something by simple punctuation, and really showed me the importance of a final product in PR. If you did not have the correct punctuation for what you meant, it could potentially have the meaning changed before publication… Main lesson, proof read and have someone else read it too!


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