Posted by: Sarah Kemp | April 9, 2010

Getting LinkedIn

This semester one of our assignments was to attend a GSU Career Services event. Throughout the semester the department puts on many workshops, interviews, and career fairs. I choose to attend a workshop on the online networking site, LinkedIn, called “Using LinkedIn to Launch Your Career”. I did have a LinkedIn account before attending the event, but I was not very active with using my LinkedIn account. Honestly, I was a bit skeptical about the success of finding a job through the site, so that is why I wanted to learn more about it.

The presentation was very insightful, and defiantly swayed my opinion of the professional networking site. The presentation went over all of the basics of the of your account and discussed the “5 Golden Rules of Professional LinkedIn Profiles“. They said that if you have these five things, then your profile will be successful.

The 5 Golden Rules are:

  1. Fill out your profile to 100% completion
    • photo, headline, keyword-rich summary
    • all experience
  2. Join relevant groups
  3. Claim your custom URL
  4. Request recommendations
  5. Keep your profile up-to-date

After these basic steps, which most of them I had done, besides keeping my profile up-to-date, they went over other great aspects of the site. I was not aware of how much a recommendation could help you while trying to find a job, and that companies are using LinkedIn, to see if 1. you are connected with social media sites, and have good things said about you 2. If your connected with their company/business. Recommendations also give a chance for not only your boss to say something about you, but your professors, classmates, and peers as well, which can give the employer a well-rounded perspective of you.

Other tips that they discussed in the workshop was to research and network within the LinkedIn network. You are able to use the research tool to narrow down a search on a company, which most companies now have at least a profile. You can type something in a specific field too, and companies that are a part of that field, or have divisions in it will be selected, and the information is at your fingertips. Networking within the site is also available. You can look up GSU’s alumni, and add them to your connections, as well as join GSU’s LinkedIn profile. I did not think about finding connections through GSU’s profile, but after looking through the people I actually found that I knew a lot of people on LinkedIn. Now that I have been trying to update my account more frequently, I have e-mails of people wanting to add me to their connections and have found it fun to go through and look at companies sites! I hope my LinkedIn profile will help me in my job search!

If you would like to visit my personal LinkedIn profile CLICK HERE!

Posted by: Sarah Kemp | March 25, 2010


For my PR informational interview, I interviewed Melissa Webb. Melissa is one of my Phi Mu sorority sisters from GSU, as well as a successful PR Professional in Atlanta now. She received her Bachelor’s degree from GSU in Public Relations, and completed her internship at Pineapple PR. I conducted the interview with Melissa over the phone because it was difficult to meet face-to-face because of distance. Melissa is now the Account Executive at Pineapple Public Relations, and she has worked there for about 4 years now. She gave some great information and tips for any public relations student and I hope you enjoy it!

What’s a typical week like for you personally at Pineapple? Well, we are a travel and tourism agency, so mostly our main clients consist of hotels, resorts, convention and visitor’s bureaus, attractions and restaurants. A typical week begins with our Monday planning meetings to discuss all the tasks that need to be completed throughout the week.  Then the craziness begins… Last week I worked on deskside interviews with Atlanta and Birmingham writers for my client, Sandestin Golf and Beach Resort. This is when we bring a client representative to meet with the media and let them know about the property and what all they have to offer, while at the same time learning how the property can be a fit for the publication. Interviews consisted of The Atlanta Journal-Constitution, Atlanta Magazine, Southern Living Magazine, Coastal Living Magazine, Cooking with Paula Deen Magazine and others….

Also, I worked on inviting media on a media trip to Augusta, GA to give them an insider’s look of the city to secure coverage in upcoming issues of their publications. Of course every week press release writing, media pitching and follow-ups come into play. I am constantly one the phone and e-mailing with writers trying to figure out what they are working on, and how my clients can fit into their editorial plans. At the end of every month, we also pull together monthly reports, which highlight what we do for each client, and publicity summaries. Basically, no week is the same!

Tell me about a project you worked on that you are especially proud of.- Recently my client, The Partridge Inn, a historic hotel in Augusta, GA celebrated its 100-year anniversary. We held a campaign to get the community involved in the celebration since it has been a significant part of Augusta for so long. So, for the celebration, we planned a luncheon where we invited significant Augustans such as the Mayor, and the Augusta media. We had each guest bring a historic piece to get them involved, and took each item that was contributed and put it into a time capsule to be buried in celebration of their 100-year anniversary. Each participant got up to talk about their item during the luncheon, and shared a memory that they had of The Partridge Inn. It was a huge success!!!

I did extensive media outreach for the anniversary to the local media and was able to secure the front page of The Augusta Chronicle, the local daily paper, and a huge feature article on the hotel and a ton of broadcast coverage and magazine coverage. We have seen a huge increase in locals coming to the hotel, and getting involved in hotel events since the celebration.

What do you do to keep current in the PR industry? We attend PRSA events, we participate in online seminars and we keep up-to-date with the trends through other pr reps we work with and social media.

What do you wish you would have known before starting your career in PR?

  • How hard it is to find a job. I lucked out, but positions are very limited in the industry. Also, how important connections are. You would be surprised how things circle around.
  • PAY!!! I don’t know if you want to break that news to everyone though. Pay sucks!!!
  • But, it is a great job and a lot of fun. You never have the same day twice!

How important is writing in your career?

  • Writing is very important, not only because you are writing press releases and other forms of communication for your client, but e-mail is the number one way of communication in this field.
  • The people you are communicating with are all writers so you do not want to look uneducated to them.

What three tips would you offer someone just starting out in PR?

  1. Be prepared for anything
  2. Find something you are passionate about, because when you are selling someone or something to a writer you need to feel passionate about it yourself.
  3. Research the different areas of PR to see which one will fit you best.

Did your education prepare you for working in PR? How? Yes, education prepared me for the jist of working in PR and provided me with the general skills I use, but nothing can really prepare you until you work in the industry since companies do things so differently. That is why internships are so important. The writing classes and campaign classes were the most helpful for me because these are things that you use is all aspects of PR.

What has surprised you the most about working in PR? The way that the business changes so quickly. With the economy and so many up-and-coming social media networks, there are not many print writers anymore. You constantly have to find new ways and outlets to promote your client.

When your company is hiring for an entry-level PR position, what makes
a candidate stand out?
Their background in PR, writing skills, if they have ever had any experience in the tourism and hospitality field and a good personality. You need someone who can go with the flow, and someone with a flexible schedule in our job because things can come up very quickly.

3380 Hardee Avenue
Atlanta, Georgia 30341
Phone:  404.667.9304

Thanks Melissa!

Posted by: Sarah Kemp | March 5, 2010

Internship Advice 101

Internships are the necessity in today’s job market. They are not only a great way to gain experience in a field that you are interested in, but also for networking, problem-solving, and personal growth within the time you are working with a company. I have completed two internships myself, one for the USGA as a marketing intern at the 2009 U.S. Open, and also for Engine Room Audio, a music and mastering studio in New York city. After I completed these internships last summer, I felt more at ease with the “real world” and had a better idea of what I attended to do with my B.S. in PR from GSU.

One of my friends that attends Northeastern University interned at J.H. Cohen Accountants at their New York city location, and was hired after the completion of her internship! So… I thought it would be great to ask someone successful at their internship for some advice for others that are looking for, or in an internship. Sam’s advice was:

  1. Meet new people. Try to introduce yourself to as many people during the first week of your internship. I was given an office, and tried to keep to myself, but it was awkward when someone would come into my office that I had not met yet. After that, I went around to everyone on my floors office and introduced myself.  I made a lot of new friends and made a great impression too!
  2. Get involved. I joined the company softball team while I was interning and it was a great way to network in a more casual setting. It was an opportunity to really get to know the other employees outside of work.
  3. Follow Up. After your internship is complete make sure that you keep in contact with the company. This shows them that you enjoyed your experience that you had, and are still interested in their company. Also, I gave out hand-written thank-you notes to all of the people who helped me throughout my internship, and that was another thing that can set you apart from other interns.

Another one of my friends at Georgia Southern just completed her internship at the Ronald McDonald House in Atlanta. She offered some advice on getting an internship. Carleigh’s advice was:

  1. Look online. There are a lot of website that are only for internships. The sites usually break down the field that you want to go into, location, and companies that are hiring. A few good ones she suggested were:
  2. Do your research. When I was being interviewed for a few internships I always made sure that I looked up the company, looked at their website, and to see if there were any up coming events, etc. This always made a good impression during the interview when we could have a conversation about topics that were occurring, instead of having to explain everything to me.
  3. Social Media skills. Tell your employer about your skills with different social media sites, blogs, etc. A lot of companies are trying to expand their reach, and if you could help them, your the new intern!
Posted by: Sarah Kemp | March 2, 2010

“Secrets of Social Media Marketing” Review

For the Trade Book Assignment in PR Practicum, I chose Paul Gillin‘s Secrets of Social Media Marketing. I have created a PowerPoint presentation about the book on SildeShare that you can view below. To read my notes that go along with the slides click HERE and you will be able to read the notes for each slide on the SlideShare site where it was uploaded. Hope you enjoy!

Posted by: Sarah Kemp | February 24, 2010

What NOT to wear- Interview Edition

With the tight job market in today’s economy, I have found that after many job interviews there are a few things that should happen before, during, and after the interview. I also have learned helpful hints from my parents, who have done many interviews and hiring in their careers. My Aunt also has put her input when I have asked her for advice on interviewing and the follow-up with the company. I have found that asking your family for help is a good way to get an honest and straight forward opinion to help you in the workforce. The main thing that I have heard time and time again, is to dress appropriate, and overall to impress the interviewer.

On a College Fashion blog, they give tips and advice to recent graduates and new interviewees on being prepared and what to wear at an interview. I found it very insightful and it had great pictures too, which provided links to clothing websites to find the outfits. All of the information is geared towards females, sorry guys! Some of my favorite facts according to the site were:

First impressions are formed in 7 seconds.  38% of a first impression is based on inflection and tone of voice (how you say things), 7% is based on what you actually say, and a whopping 55% of a first impression comes from NONVERBAL cues!  In short, more than half of every first impression is based on how you look!

Dress to impress.

  • Wear bold colors. Blues and red are power colors that can be impressive in the interviewing process. Do not wear anything revealing and wear something that YOU feel comfortable in.
  • A lot of what you should wear to an interview depends on what industry you’re trying to get a job in! There is the conservative look, artsy, fashionable…

Another blogger Lush360 discussed picking out an interview outfit with her sister-in-law, and talked about how important first impressions are when there are 13 million people jobless in the U.S. A few questions that she mentioned to ask yourself when looking for interview outfits are:

  •  What position are you interviewing for?
  • Is it low, medium or high-level?
  • What industry is the job in?

This will be a good guide to have before you go into the stores to look for an outfit. She also mentioned to pick things that could mix and match, so in the future you could where the clothes again when you get the job!

Posted by: Sarah Kemp | February 9, 2010

What comes up when YOU are “Googled”?

As most everyone knows, social media is involved in almost everyone’s lives in some way or another. Social media is defined in Wikipedia as “Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).

In many of my classes at Georgia Southern we are using and studying mass media. With Facebook, Myspace, YouTube, Twitter, LinkedIn, Google, and so many others, it gives the perfect opportunity to flaunt your strengths for employers, and give them a better idea of you outside of an interview or office setting. Most of the social media that has been developed is used for networking, building relationships, sharing photos, ideas, opinions, and most individuals use it for these reasons.

What I have found now looking for jobs through social media, and also learning more about the interviewing process is that employers are now using social media to scan interviewees before they are moved to a further step in the job process. It is also affecting the company and their employees own media sites and how they are representing their company online.

The “Media Job Market” discussed the updating of guidelines on their online standards at the L.A. Time stating, “Your professional life and your personal life are intertwined in the online world, just as they are offline,” Times Editor Russ Stanton and Assistant Managing Editor Henry Fuhrmann wrote in a memo to employees. “Attempts, for instance, to distinguish your high school friends from your professional associates are fine, but in all spaces one should adhere to the principle that as an editorial employee you are responsible for maintaining The Times’ credibility” when discussing specifically Twitter and who they are following with, and re-treating. They also discussed “if a reporter “friends” a particular interest group in social media, he should also “friend” any group that takes an opposing view”, the Times suggests.

I also found a great slideshow on slideshare that had great tips that explained how much the job search has changed in this generation! Sandy Blanquera , the CEO of Social Boomerang designed the slideshow and pointed out that a resume and networking are not the only way to find a job in this current economy. Now employers are relying to online resources such as google, and LinkedIn to find out about the potential employee.

Definitely check it out…

Posted by: Sarah Kemp | February 1, 2010

Body language & Nonverbal Communication in Job Interviews

In my Public Relations class, we are focusing on skills that we will be able to carry with us through the next steps in our career path… With graduation just around the corner, this blog post will helpfully give insight and recommendations for those looking for jobs, including my self! In this post I will discuss the importance of body language, specifically nonverbal communication in job interviews. Luckily, I have had a few experiences with job interviews before, so I have experienced the awkward and great experiences you can have during a job interview due to nonverbal communication and body language.

Body language is obsessed over in our society and culture. If a political figure slouched, a celebrity couple is holding hands incorrectly… it goes on and on. But, in a business setting a Job Searching blogger gave some great advice on body language. Your boss, your co-workers, other people coming and going can all see what you may or may not be saying to someone, whether you use words or not. Observing people is a great way to learn about body language communication and how you talk to people. The most important things that I felt were relevant were:

1. Eye contact is very important in body language communication. Make eye and try not to stare. When you look at another person and make eye contact occasionally you show an interest in that person and in what he or she is saying. Staring could mean aggression and recommended often, unless you are interested in someone.

2. Facial expression is another form of body language communication. Smile and laugh. A smile sends a positive message. Smiling adds warmth and confidence about you. The position of holding you head straight, however, is not the same thing as holding your head on straight, will make you appear self-assured and authoritative. People will take you seriously and take notice. Tilt your head to one side if you want to come across as a friendly and open person. Nodding your head occasionally affirms that you are indeed interested in what the other person is saying.

3. Body Position. Your arms and legs talk volumes in communicating body language. How you use your arms can help or hurt your image as well. Arms crossed or folded over your chest say that you have shut other people out and have no interest in them or what they are saying. Placing your arms at your side can make you look and feel confident and relaxed to other people around you.

4. Excess leg movements indicate nervousness. How you cross them tells other people how you feel. The best professional sitting position is to have your legs crossed at your ankles or both feet on the floor when you are sitting down. Standing too close to someone’s space can indicate aggressiveness or unapproachable. Everyone has a different space and if someone backs away from you then you know you were too close to that person and try and remember not to step that close if you talk to that person again.

What I always remember is that you only have one time to make a first impression. If you ruin that chance then your opportunity for employment could be ruined! By improving your body language communication, you can make a big difference in people skills, attractiveness and in your overall general mood. Remember to be aware of your body language and that what you are saying to others is the same message. Make sure it is the right message you want to send; so that when the employer is going through resumes and interviews they will remember you and not this guy down here!

Posted by: Sarah Kemp | January 22, 2010

Cover Letter & Resume Tips

In my PR Practicum class, one of our assignments is to create a resume package. As most everyone knows, many resume packages include a cover letter to briefly describe more than your resumé can include, as well as thank the employer for even reading your resumé. I found many helpful websites that had great information regarding this topic. One of them was from the Virgina Tech Career Services.

The explanation that they gave was in the format of “All cover letters should”… Here is what they suggested to always include in a cover letter, and to never send a resume without a cover letter!

Explain why you are sending a resume:

  • Don’t make the reader guess what you are asking for!
  • Summer internship opportunity?
  • Permanent position at graduation?
  • Future employment possibilities?

Tell specifically how you learned about the position or the organization:

  • Flyer posted in your department, a web site, a family friend who works at the organization
    • It is proper to mention the name of someone who suggested that you write.

Convince the reader to look at your resumé:

  • The cover letter will be seen first!
    • Therefore, it must be very well written and targeted to that employer.

Call attention to elements of your background:

  • Eeducation, leadership, experience — that are relevant to a position you are seeking
  • Be as specific as possible! (use examples)

Extra things that are great too:

  1. Reflect your attitude, personality, motivation, enthusiasm, and communication skills.
  2. Provide or refer to any information specifically requested in a job advertisement that might not be covered in your resume, such as availability date, or reference to an attached writing sample.

Indicate what you will do to follow-up:

In a letter of application — applying for an advertised opening — applicants often say something like “I look forward to hearing from you.” However, if you have further contact info (e.g. phone number) and if the employer hasn’t said “no phone calls,” it’s better to take the initiative to follow-up, saying something like, “I will contact you in the next two weeks to see if you require any additional information regarding my qualifications.”

In a letter of inquiry — asking about the possibility of an opening — don’t assume the employer will contact you. You should say something like, “I will contact you in two weeks to learn more about upcoming employment opportunities with (name of organization).”  Then mark your calendar to make the call.

I thought that this information was very helpful to someone who would be writing a cover letter and resume, especially a college student. It covered all areas that are typically included in these pieces and also provided examples of cover letter layouts on their website. Thank you VT!

Posted by: Sarah Kemp | January 19, 2010

Blog Comments PRCA 3711/4711 Spring 2010

This post is to log comments on my classmates, & PR professionals blogs during the spring 10′ semester…

Comment #1  B.Nixon’s post “the one job interview question” 2/3/2010

Wow! This short video was great. I agree with Lauren that it was also a little scary at the same time. My Aunt works for Proctor & Gamble and has told me similar interview questions about your most exciting project, and how did you overcome a challenge, but when I heard the question in the video “what do you read?”… I had to stop and think. I read my textbooks, journal articles for research papers, facebook updates, tweets, Oprah’s book club… I am not sure I would like to share any of these during an interview. This goes to show that being in the industry of PR, there is a lot more to basic interview questions, and through questions like these in the video you can learn a lot more about someone. I am glad that I heard the questions here first, so that I can prepare myself!

Comment #2  Sandy Bluegoues post  on 3/4/10

“I thought that your slideshow on the new job market was very helpful for students, like me, looking for jobs. I am a Public Relations major at Georgia Southern and many of our professors have made social networking and blogging a requirement because it has become so important. It is nice to hear that it is important from someone besides your professor though too! I have a lot of friends that have tried using, and the statistic that you gave about the low percentage of people actually getting hired from their site really shocked me. I used this slideshare on my own blog,, so thank you for all of the information!”

Comment #3 Ally Kup’s Tribes-Seth Godin 3/9/10

“Hey Ally- I really liked your slideshare on Seth Godin’s book Tribes. It was very pleasing to the eye and flowed really well with the information from the book. I couldn’t believe that he used $20,000 in savings to fund his company “Seth GodinProductions”. That is amazing. I remember talking about the book in Intro to PR when we had it together and now his blog is rated the “#1 marketing blog”. Godin’s theory on learning experiences is true and with social media at the level it is, it is more and more similar to a tribe online. I was watching the news the other day and even Twitter is now a creditable source for celebrities to voice their opinions about what is being said about them. Way to be successful Mr. Godin! Want to be in my tribe?? :)”

Comment #4 Lush360’s post ” What to wear to an Interview“. 4/11

“Hey-I really enjoyed your post about what to wear in a job interview. I am applying for jobs right now, about to graduate college, and the outfit you and your sister picked out was great! I also like the pictures that you put on your post. It is a lot easier to see visuals with what you are talking about, especially when talking about clothes! I couldn’t believe that 13 million people are jobless in the U.S. The number just seems unreal when thinking about it. Thanks again for your insight on some great discount stores, and outfit ideas! My favorite discount would have to be Forever21. They have such cute business attire, but you have to go on the right day to find them!”

Comment #5 kbixby1‘s post “Informational Interview Recap” 4/12

Hey! I really liked this post on your interview with Allie. Her job sounds very interesting and you asked a lot of great questions. I thought that it was ironic that she said the first thing she does in the morning is check all of her social media sites. It is helpful that we do have the skills on facebooking, and twitter in order to use them in job interviews as skills that we posses. Also, I found it interesting that she said to know AP Style. I have worked a lot with APA, but really only my PR writing and Journalism class we have written in AP. I will need to brush up on my AP style skills!

Comment #6 allykup123′s post “Interviewing a PR professional” 4/12

Hey Ally- I loved the interview with your mom. Her company sounds really interesting, selling to such large corporate clients. It must be fun to have your mom in some way of the same career oath that you are taking. It sounded really neat to work with such different clients such as Nissan, and Duke University, on a daily basis. I bet it is true that a day really never is the same. I have to agree with your mom about how important the writing skills are. I wish that there was another writing class to take at GSU besides PR writing to get our press release writing up to par!

Comment #7 Allison’s post “Internship Advice”  4/15

Allison-I really liked this post on internship advice. It’s really cool that your friend gave you some contact information from her internship because it is really true, it’s all about who you know these days! I completely agree with your friend when she says that you need to adapt to different situations. I found this when I did my internship in NYC, dealing with different clients. I also liked the video on this post of the “intern queen”. I had never heard of her, but she did give some good advice. It defiantly helps to introduce yourself to as many people who you meet during your internship and make a contact list. I tried to get business card, and then follow-up with them closer to graduation.

Comment #8 Emily’s post “Social Media… To Use or Not to Use…??” 4/15

Hey Emily-I would have to agree 100% that I mostly was only involved in social networking before getting into my PR classes too. I think LinkedIn and PR Open Mic are great tools that I have just started getting really involved in. Now I can see that social networking, like blogging, can really help in the real world. After my internship last summer when I was able to teach a client how to use wordpress, I saw how all of this practice really does help! I really enjoyed your podcast, I have never done one before, so maybe we can sometime together!

Comment #9 B.Nixon’s post “Virial Video Projects, Spring 2010” 4/20

I thought that all of these videos were really great! I wanted to take Social Media, but I just didn’t have time before graduation to fit it into my schedule. Throughout my PR classes I have luckily used a lot of social media, so I have gained experience in this field. One of my favorite video’s from this post was the very first one, by James Kicklighter, Kacie Whigham and Mackenzie Stratton. I thought their tour of Veazey Hall was original and it showed off our new location in a unique way. I also liked how they used humor in the video, which made it fun to watch. Overall, I thought all of the students did a very nice good with the videos; I was impressed by everyone’s skills!

Comment #10 Marilyn’s post “Career Services Event with Big Time Benefits” 4/21

Marilyn-I am glad that we were able to attend this event. I think we were both in the same boat with our knowledge and use with LinkedIn before the workshop, so it was good to be there together. I think the best part was to get information on networking and being able to look up company’s profiles. Also, I really liked the video in our post. It was a really good wrap up of the information from the workshop, and a little extra by giving step by stop on how to look for jobs by the job title, industry, and location. Great post!

Comment #11 Meghan’s post “Shadow Project” 4/21

I really liked your shadowing post! You had an awesome presentation and it was very interesting to listen to all that you did while you were shadowing. I thought that it was a great idea that you were able to put your slideshow up on slideshare so that viewers can look at your presentation and follow along too! Also, it’s so cool that the company used your invitation ideas and the press release for their actual events in Sav! Those will be great items for your portfolio, and good luck with your internship there too! Congrats!

Comment #12  Jeff’s post “Interview with Paul Floeckher” 4/21

Jeff- I really enjoyed reading your interview with Mr. Floeckher. It is cool that he is a GSU grad as well as works here still. I have heard him speak before in Mrs. Groover’s class and he seems like a very successful guy! I think that it is interesting that a lot of the interviews that I have read from people in the industry and they all say, “No week is the same”. I guess that is good because it will keep us busy. I also thought it was interesting that he said that there was a lot of marketing involved in his job. I think maybe we should have more similar courses with advertising/marketing/pr.

Comment # 13 Ally Kup’s post “Cover Letters and Resumes- They’re a Bigger Deal than You May Think” 4/21

Ally- I really enjoyed your post about your career service event that you went to on resumes and cover letters. I have received so much different feedback and recommendations on what they should look like, the content, and so on that it is just confusing sometimes! Another thing that I was happy to see in your post was that a resume CAN be more than one page in length! I have heard a lot of opinions on that and I guess it comes down to preference. A good word of advice that I have always heard was to not make it more than one page unless necessary, and not to bore them with irrelevant information. I like your picture too!

Comment #14 Post on “24 hr. Bangkok Special” 4/21

So, I have to say I wasn’t sure what your post was going to entail with your title, which is why I kept reading! First of all, good for you for asking off a day of work for this experience! I am the exact same way when it comes to taking off work, so I know where you are coming from. I wish I would have seen this email because it sounded really interesting! I thought it was really neat that you got to be one-on-one with Mr. Rowe and I did not know that a Diplomat in Residence is the equivalent to a Two Star General! How neat! Well congrats on finding out what field you want to go into and your post was very well written!

Comment #15 Phirst and Phoremost‘s post “Understanding the Times” 4/21

I really liked this post and completely agree with understanding how much times have been changing. I can just think back to when I was in middle school and my mom and dad were getting cell phones, and I wanted a walk-man so bad that didn’t skip when I dropped it. Now I just recently lost my i-pod, completely different technology and I feel lost. It is scary to think not only how much technology and times have changed in America…. But across the world. Check out this you tube video. I saw it in class it’s called Did you know? It’s really interesting, but kind of scary at the same time.

Comment #16 Allison’s post “Eagle Expo Career Fair” 4/21

Hey Allison- It is funny how you talked about being the person behind the A type personality stunning a company executive with their resume because this is why I have shunned away from going to career fairs. I am not much for competition in front of such a large group, but I really enjoyed reading the tips that you have developed from your experience. I think it is a great idea to go to tables that do not have as much of a brand name or long line in front of it because an opportunity could be waiting, as well as a position that would be great experience before working for a large corporation. Great post!

Comment #17 Dsmilze‘s post “Internship Advice” 4/22

I am in senior seminar too as an elective, but I did do two short internships last summer. I would agree with both Maranda and Shmeria on their internship advice. Both of your friends look like that had really cool internships. Did they get hired for after graduation? I have tried to keep in contact with my internship directors, but I always feel like I’m interrupting them or bothering them with my updates and questions. Oh well, hopefully it will pay off.

Comment #19 Meghan C‘s post “YouTube PR Channels” 4/22

I was excited to see your post about another great feature of PROpen Mic. I have just recently started to get the hang of the site, so it is always interesting to find out new features and benefits from the website. I took a look at the links that you provided and how cool! What a great idea for companies, especially pr companies to be video casting their new clients, events, etc. On Edelmans’s videos they had a general manger that was at LiveCity Vancouver, which was their client, and was telling about what we were going to see over the week of games. This is an effective, low-cost solution for Edelman. Great idea! Thanks for sharing.

Comment #20 MLStratton’s post “Be MY Guest” 4/22

I thought that this was a great post! Everything really rang true when reading about what your guest blogger had to say! I was watching Jessica Simpson on Oprah promoting her new show that you mention and it really does make you wonder if it is all a big publicity stunt. On the Oprah show, Jessica stated she was a size 6 when all of the tabloids came out calling her “fat” in the “mom jeans”. Our society is just consumed with what we look like and wear, which I feel that we are some to blame because we buy the magazines and diet pills. Interesting point of view though!

Comment #21 Meg’s post “Freelance” 4/22

Hey Meg- I think it’s really cool that you want to get into freelance. I know we had talked about before that we both aren’t too interested in corporate PR, but I didn’t think about doing some freelance work. I think you would be really good at that and it would be fun! Once you get into the area and meet people it should be easier to gain some creditability and build up that portfolio! Maybe you can get free tattoos too!! Good luck with everything!  🙂

Comment #22  Allie’s post “How to Stay Current in PR” 4/22

Allie- I really liked your post. I thought I was staying current in the busy industry of PR, but you have it down pat! I do check a lot of the social media sites, but I am still trying to get into LinkedIn and PROpen Mic. I know you guys have you a lot of that in social media, so that will be great for you guys in the work place. I had heard of podcast and have listened to a few before, but not too much with PR professionals. I am interested to see what the “Hobson and Holtz” podcast is like! And lastly, I have to agree Mrs. Nixon’s blog is a great way to stay current. A lot of my friends that are in PR at UGA say that their professors look after her blog and her examples! Go Mrs. Nixon!

Posted by: Sarah Kemp | December 1, 2009

Top 10

Posted by: Sarah Kemp | November 15, 2009


PROpenMic is a great social networking tool for students, practitioners and faculty. There are members from all over the world, which provides a unquie learning experience for all involved. I learned about PR Open Mic through friends that are also PR Majors at Georgia Southern University and I think that it is a great tool to use for networking as well as finding out new information in the PR world.

PROpenMic now offers connections with Facebook, Twitter, and LinkedIn. This allows several different ways to access PROpenMic as well as share information with several different social medias. I would defintly suggest using PR OpenMic for online resoucres and networking.

Some Quick facts about PR OpenMic are as follows:

  • PROpenMic has 5,400+ members
  • Faculty: 427
  • Students: 2,639
  • Practitioners: 2,499
  • There is, of course, some overlap as that does not add up to the 5,396 members listed on the site.
  • Some people identify themselves as both faculty and practitioner.
  • PROpenMic has 450+ colleges and universities represented as members
  • Members from over 70 countries.
Posted by: Sarah Kemp | November 4, 2009

Language of the Image

In my Public Relations (PR) class, PR Publications, we were assigned to take an online class called The Language of Image. It is put on by News University and provides free, online classes in a variety of topics such as image, journalism, elements of photographs, ect. It provides about an hour of interactive information that you can learn on your own time.

I found the course very interesting because it was a lot different from learning in a regular classroom. I had my own time to take the class, choose what I wanted to focus the most time on and then test what I had learned. I really liked looking at the different photographs in the image section and how an image can really describe more than what is focused on in the photo. They discussed the three categories of photo types: informational, passive, and active photos. It showed how adding objects or just a solid action in a photo can either break or make what you are trying to get across in the photo. What do you want the readers to get from the photograph is what I really took away from that section.

emotionThe other Image section was also very interesting talking about the single and multiple elements of photographs. I never imagined how many different elements photographers have to think about when shooting… emotion, light, mood, sence of place, surprise, mood, and many others. I really liked how the program gave me many examples of each type of photograph because it gave me a better idea how each element truly effected how you can view a photograph. For example, the emotional elements of the photos can offer a connection with the photograph and can also bring out private moments for the people photographed or those seeing the photo.

sb10065792h-00191112996You can see in each photo that it brings out a different type of emotion and for each person it is different. It is important to look at each element and determine what there is behind each picture. 

 I think that the program could have added a little more video learning by having the Instructors, John Davidson and Maria Mann maybe say some information or tips on how they would suggest finding, or taking such in depth and detailed pictures or where to use certain types of photos. Overall I enjoyed the class and have looked through the many other courses that News University offers on their site.

Posted by: Sarah Kemp | November 3, 2009

Did You Know?

This YouTube video will defiantly make anyone think twice about how our world, cultures, and traditions are changing dramatically everyday. It points out facts based on language, websites, and overall how much technology is changing right in front of our eyes. The researchers that deigned this presentation are Karl Fisch, Scott McLeod, and Jeff Brenmhan.

Some of the facts that the video states are:

  • China will soon be the #1 English-speaking country in the world.
  • India has more honors children than the USA has children.
  • The top in-demand jobs for 2010, did not exist in 2004.
  • 1 out of 8 couples married in the U.S. last years met online.
  • 200 million registered users on MySpace.
  • 31 Billion searches on Google every month.

I saw this video in one of my Public Relations (PR) classes at Georgia Southern, and in class we related the video to how this information can help think about PR practitioners, professionals, and firms and how they would all need to alter their ways in some way. Specifically in my PR Publications class I thought about the increasing online reliance to social media. It’s changing will alter how much print resources will be utilized for various PR publications. Online publication, news letters, and in general the web is being used more and more frequently. What does this mean for print publications such as,flyers and brochures? Are there going to even have paper publications in the coming years?

We do not know the future of PR publications, but I do feel that publications will become more reliant on online publications and websites. Almost all information is available on websites like Google and Wikipedia and I believe that PR professionals will be able to use this information to make their campigns and publications the most effective way they can.

Posted by: Sarah Kemp | October 16, 2009

Balloon Boy

I am sure that everyone has heard this on the news yesterday and today, but here are a few articles from PRSSA of balloon boy. Was it a publicity stunt or not? People have many opinions after hearing about the families episode on Wife Swap, the reality TV show show on ABC. I will let you decide for yourself…Balloon Boy!

This can show you how much press and publicity one incident can receive just from an “accident”. This family was front page on every news paper, website, and news station as the story unfolded. This was defiantly bad PR for the WifeSwap reality show in my opinion because what else are these families pulling stunts about on the show?

Posted by: Sarah Kemp | October 14, 2009

How do you feel? blog polling…

In my Public Relations (PR) publications class an assignment was to teach your classmates a practice that you had learned from designing a WordPress blog, or after using Adobe Indesign for several different publications. Each student made a few minute presentation and demonstrated or explained what and how the practice was done. We learned very helpful hints for both applications.

One thing that I learned from the presentations was how to add a poll to your blog post. An example of a poll is below. There are about 15 different designs of polls that you can pick from and you can also pick how you would like the answers to show up. There are many different ways that you could use the poll for hot topics, suggestions, and advice because there is an option for typing in your own answer. overall, I thought this was a great idea to add to a post!

Posted by: Sarah Kemp | September 27, 2009


Typography is a fancy word for something that we see and analyze each in every day in advertisements, school work, and on television. Our text book, Strategic Publications: Designing for Target Publics, said that “Typography comprises an important design decision because fonts portray meanings and feelings that should be matched to the key message” (p. 73). For example, if there is a serious message trying to be reached like the TRUTH campaign for anti-tobacco awareness the fonts are very clear to read and formal fonts, such as Times New Roman rather than a fancier font like Lucida Sans like in the middle photo that says “typography” on the wall.


“Typography is a visual form of communication. It is much more than a grouping of letters that form a word. Typography has form, shape, personality and character, texture, and the power to express mood, meaning and idea.”

-Strategic Publications: Designing for Target Publics


I found that it was also important in designing publications to recognize different typography on web pages. An article on Web Page Design for Designers stated, “In every situation where type is used — in publishing, signage, packaging, television, etc. — designers have to adapt their techniques to suit the medium”. Because type in on a computer screen it is just as important than it is on paper. No one wants to look at a screen and not be able to tell what to do and where on the web site.

The article had a few suggestions with typography for web design…

  • Always make the same font for body text, headings and sub titles.
  • Make headings bold and body text normal to differentiate the two from each other.
  • Break up paragraphs so that new ideas are easily seen.
  • Test your web pages and sites before you publish them.
  • Posted by: Sarah Kemp | September 20, 2009

    Segmenting Publics

    In my Public Relation Publications class we have been asked to pick a client to design our work for this semester. My client that I have chosen is based in Kissimmee, FL, called Give Kids the World (GKTW). It is a resort that allows children that have life-threatening illnesses to have a week with their families for free. They can spend their time in the village, or at the theme parks in Orlando, all for free. I will be designing a brochure for my client to use.


    In my PR Publication class we have been talking about segmenting publics in design. I think that my clients public would be best determined by income and life stages because GKTW is a non-profit organization, and I need to focus the brochure on publics that would be interested in donating and volunteering. I feel that the Second Adulthood age group, 55 to 85+, would be a good target audience for GKTW because they are looking for new relationships and volunteer opportunities with their favorite causes, says our Segmenting Publics textbook. Also, because I have volunteered with GKTW before, I know that there were many individuals in this age group that helped with the village. The Upper class and middle class will be another segment to target because of their interest in donating to worthy causes.

    My brochure will be impacted by the segmenting because I will need a brochure that appeals to these two segments. I think I will need to include in-depth information with a clean structure and fonts. It is important to have a good design to engage the audiences, but more information will be needed to target my segments. For example, I think that the brochure on the left would not fit my target. It is only one shade of color, which is particular bright for an older public. The brochure on the right has a calming color scheme, but still allows the design to be unique. There are photos to grad attention, but also good information. I think that this brochure would be more appropriate for GKTW.


    Posted by: Sarah Kemp | September 11, 2009


    In my Public Relations class, PR Publications, we have discussed “CRAP”. The acronym CRAP is used for four design principles! They are:

    Contrast– makes objects and words to stand out and be unique. Creates dynamics on a page.

    Repetition helps to create consistency and unity through the page.

    Alignment– creates an easy “flow” and makes things easy on the eye and to read.

    Proximity-groups related segments all into one and puts unrelated things together.

    *Robin Williams is the author of the acronym CRAP.

    I would like to talk a little more about the element ALIGNMENT.

    Alignment is very important for several reasons. Alignment is very similar to balance in a publication. Our text book, “Strategic Publications Designing For Target Publics”, it discusses the difference between Formal Balance and Informal Balance. Formal balance arranges similar items, so that one half mirrors the other and informal balance arranges different items so that the right half visually looks the same as the left.


    This picture shows the difference of the text alignment and how it can change the look and balance of a design. Either one can work, it just depends on what audience you are trying to reach.

    Posted by: Sarah Kemp | July 8, 2009

    Engine Room

    DaY OnE…

    Today is my first day as an intern at Engine Room Audio. Engine Room is a facility that provides several services under one roof.

    These services include:

    • Mastering
    • Recording (6 Studios)
    • CD/DVD Manufacturing
    • Graphic Design


      engine room



    Posted by: Sarah Kemp | May 1, 2009


    I commented on Sarah Jane’s blog post, “How am I supposed to explain THIS to my Future Employers?”

    “LOL. I cannot believe that this is what we have to go through in the ‘Boro’… I hope that they get a hold of your blog and it helps their style… Maybe they just don’t have cable to watch their own commercials? I hope at least…”

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